EYMS Group Limited

EYMS Group is the holding company for:

  • East Yorkshire Motor Services Limited – Local bus services in Hull, the East Riding and North Yorkshire. Founded in 1926, East Yorkshire Motor Services trades as East Yorkshire in the East Riding and Hull, and Scarborough & District in North Yorkshire.
  • East Yorkshire Coaches – Coach hire, vintage vehicles, holidays, short breaks and day excursions.
  • Whittle Coach and Bus – Coach and local bus services in the Kidderminster area, private charter, day trips and holiday tours. Founded in 1926 and bought by EYMS in 2004.
  • EYMS Bus & Coach Training – Providing comprehensive training to the bus and coach industry. Accredited by the DSA to provide Driver CPC training.
  • Design Movement – Effective, imaginative advertising, design and marketing.

EYMS Group Limited – A Profile

EYMS Group Limited was established in October 1986 by a group of senior managers employed by East Yorkshire Motor Services Limited in order to buy the company from the Government as part of its bus industry privatisation programme.

East Yorkshire Motor Services itself was founded in 1926 when two small bus companies already operating in the Hull area came together, originally with routes from Hull to Elloughton and Withernsea. EYMS grew substantially during the next few years, both by acquisition of other local bus companies and expansion of its own route network which eventually covered the whole of the East Riding and much of Hull.

Having soon become a subsidiary of the British Electric Traction company (BET), East Yorkshire became part of the National Bus Company in 1969 when NBC was set up by the Government to acquire the bus operating interests of BET and the Transport Holding Company, each of which then owned around 30 bus and coach companies in Great Britain.

When EYMS became independent again, for the first time since the late 1920's, following the management buyout on 3 February 1987, the deal also included the Scarborough area operations of United Automobile Services, that very large company having been split by the Government into three parts to make it more easily saleable. After privatisation EYMS Group continued to grow, again by acquisition, and by expansion of its routes and services, especially in Hull during 1992 and 1993.

By that time it had also established a significant coach holiday business in the Hull area, known as East Yorkshire Travel. This was later expanded by the acquisition of coach operating businesses in Teesside, Tyneside and Manchester and the company was renamed National Holidays Ltd.

Then in February 2004 the Group bought the business of Whittles Coaches based in Kidderminster. Coincidentally this had been founded in 1926, the same year as East Yorkshire Motor Services. This brought another 49 buses and coaches into the Group and brought the total staff employed to around 1,000.

Over the years the 1987 management buyout team of seven was reduced to two through retirements and promotion to senior posts elsewhere, and then in September 1997 to just one by a demerger of the business interests of the two remaining members of the buyout team who by then each owned 50% of the company.

This demerger led to the main coach holiday business, National Holidays Limited, becoming an entirely separate company, leaving Peter Shipp as the sole owner of EYMS Group Limited with its main operating subsidiaries East Yorkshire Motor Services Limited and Finglands Coachways Limited – and now Whittle Coach & Bus Limited. National Holidays was later sold on to Wallace Arnold and is now a subsidiary of that coach holiday company which itself later merged with Shearings, the other of the two biggest UK coach holiday companies.

Between them the EYMS Group companies now run over 420 buses and coaches and employ almost 1,000 staff. In its new form the Group has an annual turnover of about £36 million, earned chiefly on local bus services but with substantial contributions from school contracts, National Express contracted routes, private coach charter and holiday tours, plus revenue from on-bus advertising and the design studio which also produces most of the Group's own publicity.

There are East Yorkshire depots at Beverley, Bridlington, Elloughton, Hornsea, Hull, Pocklington, Scarborough and Withernsea. Whittles Coach & Bus Ltd. operates from a garage and office in Kidderminster.